Research portfolio
Ethnographic research study
University of Colorado, Department of Anthropology
I defined and conducted a multi-sited ethnographic analysis of 15 B Corp-certified companies studying the practices of Corporate Social Responsibility initiatives and their impact on workers.
Brand research & development
Think Better Marketing - Client Work
Research and development of a brand positioning guide to inform marketing and sales materials for clients. The example provided is for an unnamed client that provides recruitment support and services to Fortune 500 companies.
Customer persona creation
Consulting project
I conducted an analysis of existing clients and their buying journeys through a series of interviews and quantitative analysis of product, sales, and website data to define buyer personas, clarify the buying journey, and provide recommendations for actions that could be taken to attract, engage, and sell to more prospective buyers.